"Online May Be the Best Policy"
Today's consumers enjoy a major buying advantage over shoppers of years past.
Whether you're shopping for home insurance, auto insurance, health insurance, life insurance, or other policies - competition is fierce for your business, and more and more companies are competing for your business online. This is typically very good for the consumer and, generally, good for the insurance companies. For the consumer, it fosters more competition and, therefore, lower rates. For the insurance companies, it should lead to a lower cost of customer acquisition; at least that's the theory for those companies who have positioned their companies to compete toe-to-toe in the Internet insurance shopping environment.
The bottom line: Even though many policies, particularly for health insurance and life insurance, often involve a face-to-face meetings between agent and customer - more and more consumers are saving a significant amount of time and money by comparison shopping for the best rates online. Even in those cases where customer-agent meetings take place,more and more consumers are doing online due diligence to the find the company, policy, and rate that offer the best insurance rates or overall value for the insurance coverage.
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